In a significant move to bolster the Tunisian economy and empower local enterprises, the Chamber of Commerce and Industry of the Center (CCIC) officially launched the next generation of its flagship digital platform, “Business Trade in Tunisia,” on September 12, 2025. This comprehensive overhaul is designed to serve as a central digital hub, providing businesses with the critical tools they need to thrive in an increasingly competitive global marketplace.
More than just a directory, the new platform functions as a dynamic, multi-service engine for economic growth. Its launch represents a strategic investment in digitally connecting Tunisian businesses with international opportunities.
The platform’s core is built around three powerful pillars aimed at addressing key challenges faced by companies:
- A Permanent Virtual Trade Fair: Gone are the limitations of physical events. The platform offers companies a dedicated digital space to create rich, multimedia profiles and showcase their products and services to a global audience 24/7. This feature ensures continuous visibility and lead generation without geographical constraints.
- A Dynamic Business Exchange: This segment acts as the central nervous system for commerce, aggregating and distributing vital information. Businesses gain privileged access to a curated list of partnership opportunities, public and private tenders, and calls for projects, effectively demystifying the process of finding new contracts and collaborative ventures.
- A ‘Market Intelligence’ Unit: Perhaps the most strategic tool, this unit is designed to de-risk international expansion. It provides companies with valuable data, analytical reports, and insights on foreign markets. This empowers Tunisian exporters to make informed decisions, identify potential, and tailor their strategies to specific countries and regions.
Furthermore, the platform will serve as the official digital bulletin for the CCIC, centralizing information and registration for all its upcoming professional events, workshops, and trade missions.
Speaking on the launch, the President of the CCIC stated, “This is more than a technological upgrade; it is a commitment to the future of our business community. By providing these integrated digital tools, we are breaking down barriers and placing global opportunities at the fingertips of every ambitious Tunisian entrepreneur. The ‘Business Trade in Tunisia’ platform is your partner for growth, designed to fuel exports, attract partnerships, and drive our regional economy forward.”
The initiative is widely seen as a crucial step in digitizing Tunisia’s trade ecosystem, providing SMEs with the leverage they need to compete on an international stage and contribute more significantly to the nation’s economic development.
TunisianMonitorOnline
