German Firms in Tunisia Bullish on Local Market Despite Bureaucratic Hurdles, Survey Finds

German companies operating in Tunisia are reaffirming their commitment to the local market, with a significant majority planning to maintain or increase their investments over the next two years. This confidence is detailed in the annual survey released Tuesday by the Tunisian-German Chamber of Industry and Commerce (AHK Tunisia).

The study reveals that 73% of the surveyed firms project stable or growing investments for 2025-2026. Similarly, 84% anticipate an increase in their turnover, underscoring robust business prospects.

When assessing the national economic climate, 69% of respondents expect the situation to stabilize or improve by 2026. While still high, this figure marks a decrease from the 80% who expressed the same level of confidence in the previous year’s survey.

German investors highlighted several factors bolstering Tunisia’s appeal, including its immediate proximity to Europe, the availability of a skilled workforce—especially in industry and technology—and the competitive cost-quality ratio of production factors.

However, these advantages are increasingly offset by mounting administrative constraints. The survey noted a sharp rise in complaints, with 75% of companies now reporting obstacles related to customs, public administration, or central bank procedures, a significant jump from 45% a year earlier.

While German businesses confirm their intent to strengthen their operations in Tunisia, they are urging authorities to accelerate the removal of bureaucratic barriers. The study concludes that a significant easing of the business environment would not only attract more foreign investment but also promote job creation and skills transfer.

TunisianMonitorOnline (BRC)

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