Tunisian startup Flouci has been ranked among the 50 most influential fintech companies in the Middle East and North Africa (MENA) region in 2025.
This annual ranking, compiled by Forbes Middle East, highlights the region’s most impactful fintechs based on their growth, expansion, and influence between February 2024 and February 2025.
Founded in 2020 by Anis Kallel and Nebras Jemel, Flouci offers a financial services application designed for individuals in Africa.
The app enables users to open bank accounts with an international bank account number (IBAN) and savings accounts. It also provides practical services such as bill payments and mobile credit top-ups.
According to Forbes, as of December 2024, Flouci had 67,000 active users and surpassed 305,000 downloads. The startup has processed transactions worth $91.2 million and currently operates in Tunisia, with plans to expand to Morocco, Algeria, and Benin in 2025.
Forbes also notes that fintechs in the MENA region have continued to grow over the past year, with 119 fintech startups expected to raise $700 million in 2024.
This accounts for 30% of the total funding raised by startups in the region. The most attractive sectors for investors include payment platforms, as well as buy-now-pay-later services.
The Forbes list features companies from 11 countries across the region. The United Arab Emirates is the most represented, with 13 companies, followed by Egypt and Saudi Arabia, with 12 and 10 companies, respectively.
Collectively, these 50 companies have processed transactions worth over $240 billion and raised more than $3.8 billion in funding.
The ranking is based on several key criteria, including the volume of transactions conducted through digital channels in 2024, the number of app downloads and active users, and the geographic reach of the companies, with a focus on their presence in multiple countries.
Other factors include the growth and expansion of the companies between February 2024 and February 2025, the technological innovation they offer, the impact of their services on consumers and businesses, and the funding raised from investors and venture capital firms.
TunisianMonitorOnline (NejiMed)
