Tunisia is intensifying its promotional efforts across China’s major tourism fairs in a strategic push to attract high-spending Chinese travelers and diversify its tourism market. With coordinated support from the Ministry of Tourism and its Beijing office, the North African nation is positioning itself as a premium destination rich in cultural, natural, and sustainable attractions.
In September alone, Tunisia showcased its offerings at three significant events: the Quotes Salon in Guangzhou, the World Tourism Cities Federation (WTCF) forum, and the China International Fair for Trade in Services (CIFTIS) 2025. These participations allowed Tunisian representatives to reinforce the country’s image as a multifaceted destination while forging partnerships with key Chinese tour operators and airlines.
Officials emphasize a focused approach on attracting “premium” tourists, promoting unique experiences such as Saharan heritage sites, cultural festivals, eco-tourism, and digital innovation. Among the highlights is the International Hot Air Balloon Festival in Tozeur, scheduled from October 24 to November 1, 2025, presented as a centerpiece of this revitalized tourism strategy.
Beyond immediate tourism gains, these initiatives reflect a broader strategy of economic diplomacy. By tapping into the growing Chinese outbound travel market, Tunisia aims to bolster foreign currency revenues and reduce its reliance on traditional European sources. This effort also seeks to position Tunisia as a Mediterranean hub open to Asian markets, signaling a new chapter in the country’s international tourism outreach.
TunisianMonitorOnline (BRC)
