Tunisia’s tourism revenue reached TND 6.37 billion by end-September 2026, up 4.5% year-on-year, even as visitor numbers grew just 0.2%. France leads European arrivals, while the UK overtakes Poland and Germany.
Tunisia’s tourism revenue climbed 4.5% year-on-year to TND 6.37 billion by the end of September 2026, the Central Bank of Tunisia reported, even as visitor arrivals remained nearly flat.
The increase amounted to TND 272 million compared with the same period last year. Revenue growth was driven by higher tourist spending rather than a surge in arrivals: through the end of August, visitor numbers rose by just 0.2% year-on-year.
The trend suggests Tunisia is attracting higher-value tourists, with revenue expanding faster than visitor volume.
France remains Tunisia’s largest European source market, with French arrivals growing between 3% and 4%. The UK has now moved into second place among European markets, overtaking Poland and Germany.
Tourism officials say the shifting source markets are as significant as the overall growth, pointing to a clear diversification of tourist origins and new market opportunities.
Tunisia has set a target of welcoming more than 12 million tourists in 2026, up from 11 million the previous year. To reach that goal, the Ministry of Tourism plans to develop new tourism products and explore new markets, including China, Russia and Belarus. It also aims to expand air transport links to alternative tourist destinations to support sustained sector growth.
With three months left in 2026, the rise in revenue is a positive signal. Officials say the focus is not only on the quantity of visitors but also on their quality and spending — key factors shaping the next phase of Tunisian tourism growth.
TunisianMonitorNews
