Tunisia is intensifying efforts to attract affluent travelers from the Gulf Cooperation Council (GCC) nations, with Saudi Arabia as a primary focus. It is positioning itself as a premium destination blending ancient history with modern luxury, targeting the evolving preferences of visitors from Saudi Arabia, the UAE, Qatar, and Kuwait.
Central to this campaign is Tunisia’s planned participation in the 2026 Jeddah International Travel and Tourism Exhibition, a major regional platform. The Tunisian National Tourist Office (ONTT) is leveraging the event to enhance its visibility among Gulf-based travelers and tour operators.
“Our presence in Jeddah is pivotal,” stated a representative of the ONTT, highlighting the exhibition’s role in reaching a high-spending demographic. “We are showcasing a Tunisia that offers both the profound cultural heritage of Carthage and the Mediterranean’s finest resorts, tailored to the expectations of Gulf tourists.”
The strategy aligns with a broader initiative to reduce seasonal dependency on European markets and tap into the growing outbound tourism sector from the Gulf. Tunisia’s offering hinges on its UNESCO World Heritage sites, expansive Mediterranean coastline, and investments in high-end hospitality and world-class amenities.
Industry analysts note the move is timely, as GCC travelers increasingly seek fresh, culturally rich destinations within convenient flying distance. Tunisia’s proactive outreach, underscored by its Jeddah exhibition plans, signals a determined bid to become a leading choice for Gulf nationals seeking both luxury and adventure.
TunisianMonitorOnline (NejiMed)
