Founder Wissam Ben Amer’s vision transforms the Tunisian Umrah travel sector, emphasizing innovation and accessibility
The Convention Centre was the scene on Thursday for the second annual Liberta Umrah Exhibition, an event that has rapidly become a fixture for thousands of Tunisian pilgrims. Organized by the leading travel company Liberta Travel and Tourism, the exhibition highlighted the firm’s ambitious drive to redefine the spiritual journey through technology and premium service.
Building on sixteen years of market presence, Liberta used the platform to announce a suite of new digital and support services, positioning the Umrah not merely as a traditional religious obligation but as a seamless, modern travel experience.
Founder and CEO Wissam Ben Amer addressed the attendees, noting the exhibition’s growing significance. “We return to revive the spiritual atmosphere of the holy cities here in Tunis,” he stated, referencing the event’s immersive setting. “Last year’s success cemented this as an essential meeting point for pilgrims.”
The exhibition served as a major networking hub, attracting visitors from across Tunisia, partner agencies from Saudi Arabia, national officials, and diplomatic figures. Key draws included exclusive promotional offers and informational sessions led by religious scholars.
Innovations Take Center Stage
Liberta’s rollout of new services formed the core of the announcement:
- Internet Rooming: A complimentary service providing pilgrims with immediate internet access upon arrival in Saudi Arabia, aimed at ensuring communication and safety.
- Digital Umrah & Tourism Wallet: A dedicated e-platform for managing installment payments and collecting contributions for travel expenses.
- Umrah Care+: A comprehensive assistance program designed for pilgrims with disabilities or special needs, offering medical and logistical support.
- Liberta Lounge: Exclusive hospitality spaces in Makkah, Madinah, and at the company’s headquarters, offering refreshments and a spiritual library.
- Cultural Excursion: An optional trip to the city of Taif, presented as a rejuvenating addition to the pilgrimage itinerary.
A Digital Ambition
Signaling a broader expansion strategy, Liberta publicly launched its AI-enhanced digital portal, https://liberta.travel/. The platform is designed to be a unified interface for all customer travel interactions, from booking to support.
Industry observers note that Liberta’s integrated approach, combining spiritual care with technological convenience, is setting new benchmarks in Tunisia’s competitive religious travel market. The high turnout at this year’s event underscores the company’s established role as a sector leader.
“Every innovation we present stems from a single goal: to elevate the pilgrim’s experience in every detail,” Ben Amer concluded, emphasizing the team effort behind the company’s projects. The exhibition’s success appears to confirm that this vision is resonating deeply with Tunisian travelers.
TunisianMonitorOnline (Douha Essaafi)
