Tunisia stands at a pivotal crossroads, where a cherished tradition holds the key to a more prosperous economic future. With over 80 million olive trees blanketing 1.8 million hectares, the nation possesses the world’s largest olive grove area after Spain. This “green gold” is a vital national asset, contributing up to 40% of agricultural exports and 10% of all export revenues. Yet, this impressive footprint tells only half the story. The full potential of this sector remains locked, and the time to unlock it is now. The central challenge, and…
Tunisia’s Olive Oil Paradox: From Vast Groves to Lost Value
