Tunisia’s tourism industry has officially moved beyond post-pandemic recovery into a phase of robust growth, according to year-end figures released by the Central Bank. With revenue climbing to 7.886 billion dinars as of December 22, the sector is closing 2025 on a strong note, signaling a return to pre-crisis vitality.
The data reveals a dual achievement: a 6.3% increase in tourism revenue compared to the same period in 2024, coupled with a milestone in visitor numbers. More than 11 million tourists arrived in Tunisia by December 22, surpassing the official target set by the Ministry of Tourism for the entire year.
This performance marks a clear acceleration from 2024, which ended with 10.264 million visitors and revenues of 7.494 billion dinars. The simultaneous rise in both volume and financial yield indicates a successful effort to enhance the value of the Tunisian destination.
Regional Neighbors Fuel Growth
The sector’s resilience continues to be underpinned by strong regional travel. Neighboring markets provided a stable foundation, with approximately 3.5 million Algerian and 2.25 million Libyan tourists recorded in 2024—a trend reported to have remained solid throughout 2025.
Analysis: A Strategic Economic Pillar
Economists note that the improved metrics reflect a strategic push by authorities to diversify offerings, extend the tourism season, and move the industry upmarket. This consolidated growth strengthens tourism’s role as a critical pillar of the national economy.
“Crossing the 11-million-visitor threshold is not just symbolic,” said a sector analyst. “It demonstrates tangible, consolidated growth. The challenge now is to sustain this momentum through quality and diversification.”
The positive year-end report offers optimism for 2026, as the industry aims to build on this recovered footing and attract broader international markets while nurturing its regional base.
TunisianMonitorOnline (BRC)
