Tunis has been officially designated the Arab Tourism Capital for 2027. The announcement was made by the Arab Ministerial Council for Tourism during its 28th session in Baghdad on December 8-9, 2025.
This prestigious title is awarded annually to an Arab city demonstrating excellence in tourism promotion, infrastructure, and cultural preservation. For Tunis, it marks a strategic milestone, positioning the city for increased international visibility, investment, and a central role in driving regional tourism throughout the designated year.
The recognition aligns with Tunisia’s broader efforts to revitalize its vital tourism sector. “This designation is a powerful endorsement of Tunis’s unique blend of ancient heritage and modern vibrancy,” noted Travel and Tour World. “It provides a structured platform to showcase not just the capital, but the entire country’s diverse offerings—from its Mediterranean coasts and Roman history to its Saharan adventures—on a regional and global stage.”
Planned Developments and Showcase for 2027
Authorities plan to leverage the title to accelerate key developments. Focus areas include enhancing transportation networks, investing in sustainable tourism practices, and upgrading hospitality infrastructure. The year 2027 will see Tunis host a curated series of cultural festivals, exhibitions, and conferences aimed at attracting diverse international visitors.
The city’s unparalleled historical assets will be front and center. Highlights include the UNESCO-listed Medina, the renowned Bardo Museum with its Roman mosaics, and the ancient ruins of Carthage. The designation aims to move beyond sun-and-beach tourism, promoting Tunis as a holistic destination for cultural, adventure, and eco-conscious travelers.
Economic and Cultural Ripple Effects
The anticipated tourist influx is expected to generate substantial economic benefits, creating jobs and stimulating growth for local businesses in hospitality, retail, and crafts. Culturally, the year-long spotlight will foster greater international appreciation for Tunisia’s rich heritage and provide opportunities for deeper global exchange.
By seizing this opportunity, Tunis aims to solidify its status as a leading tourism hub in the Mediterranean and the Arab world, setting a new trajectory for sustainable growth and international appeal.
TunisianMonitorOnline (NejiMed)
