As Tunisia grapples with persistent economic challenges, the tourism sector stands out as a rare bright spot. Often described as a cornerstone of the national economy, tourism contributes roughly 10% of GDP and supports hundreds of thousands of jobs—a vital lifeline in a difficult economic climate.
In the first half of 2025, the country welcomed more than 4.3 million international visitors, marking an 11% increase compared to the same period in 2024. Tourism revenue also rose sharply, climbing over 8% to reach approximately 3 billion dinars (around USD 1 billion). For the first time, tourism has overtaken remittances from Tunisians abroad to become Tunisia’s leading source of foreign currency.
The resurgence is being fueled by renewed traveler confidence, expanded air connectivity—particularly with Europe, Tunisia’s main tourism source—and targeted promotional campaigns. While European tourists remain the dominant market, Tunisia continues to attract strong regional flows from neighboring Algeria and Libya.
Target: 11 Million Tourists in 2025
The government now aims to exceed 11 million visitors by year-end. Tourism Minister Sofiane Tekaya has emphasized the country’s commitment to diversifying its tourism offerings and making Tunisia a year-round destination.
“Our strategy includes expanding coastal, wellness, cultural, and environmental tourism,” Tekaya said earlier this year in an interview with Tunis Afrique Presse (TAP) news agency. He added that enhanced partnerships with airlines and tour operators are key to boosting connectivity with major European markets.
This approach builds on a strong 2024, during which Tunisia hosted over 10.25 million foreign visitors, signaling a steady rebound from years of political instability and the lingering effects of the pandemic.
Tradition Meets Transformation
Historically, Tunisia has lured travelers with its Mediterranean beaches, ancient Roman ruins, and the vast expanse of the Sahara desert. Yet, the sector has faced its share of headwinds—political volatility and security incidents have occasionally disrupted growth.
Now, buoyed by robust numbers and strategic reforms, Tunisia’s tourism sector appears on course for one of its strongest years yet.
TunisianMonitorOnline (TravelMole)
