Tunisia’s tourism sector is demonstrating strong momentum, with official figures revealing the country welcomed over 10 million visitors in the first 11 months of the year, signaling a significant post-pandemic rebound.
According to data from the Tunisian Tourism Ministry reported by Mosaique FM on Tuesday, tourist arrivals between January 1 and November 20 surged by 10.3% compared to the same period last year.
The recovery has been notably driven by a dramatic influx of British holidaymakers. Arrivals from the United Kingdom skyrocketed by 40.1% to 415,000, solidifying it as a key source market. Meanwhile, tourist numbers from China also saw a substantial increase, climbing 18.6% to over 24,000, pointing to a diversification of international visitors.
This resurgence in travel has provided a major boost to the national economy. Tourism revenue for the first nine months of the year reached approximately 7 billion Tunisian dinars (2.4 billion U.S. dollars), reflecting an 8.3% year-on-year increase.
In response to evolving traveler preferences, the Ministry is actively pursuing a strategy to broaden the country’s appeal beyond its traditional beach holidays. Officials stated they are focusing on developing niche markets, including health, Saharan, adventure, sports, and cultural tourism, to capitalize on the growing global demand for high-end and experiential travel.
TunisianMonitorOnline (NejiMed)
