Bolstered by a commitment to structural reforms and strategic initiatives, Tunisia is pitching itself to international investors as a destination for sustainable returns, emphasizing its strategic location, economic diversity, and youthful talent pool.
The nation’s investment potential was in focus last week at an investment forum in Geneva, held on the sidelines of Tunisia’s fourth World Trade Organization (WTO) Trade Policy Review. Hosted by the Tunisia Investment Authority (TIA) at the WTO headquarters, the event gathered Swiss economic institutions, Tunisian diaspora entrepreneurs, and representatives of international organizations.
Under the theme “Tunisia: A Strategic Hub for High-Potential Investment,” the forum was chaired by Samir Abid, Minister of Trade and Export Development. Tunisian officials showcased the country’s role in global value chains and outlined key opportunities in high-value-added sectors, including Information and Communication Technology (ICT), pharmaceuticals, renewable energy, and innovative services.
“Tunisia offers an attractive proposition for foreign investment, particularly in renewables, ICT, agribusiness, tourism, manufacturing, and fintech,” a representative from the Foreign Investment Promotion Agency (FIPA-Tunisia) in Milan noted during the proceedings.
Networking and Strategic Outreach
Alongside the forum, networking sessions were held with Tunisian professionals based in Switzerland. These exchanges detailed FIPA-Tunisia’s services, reviewed potential investment projects, and outlined state incentives, business climate advantages, and company formation procedures.
In parallel, discussions were initiated with the Tunisian-Swiss Chamber of Commerce and Industry to plan joint actions for 2026 aimed at mobilizing and leveraging the skills of the Tunisian diaspora in Switzerland.
Economic Ambitions and Foundations
With a nominal GDP of US$53.4 billion in 2024, Tunisia presents a strategic North African market. Its economic landscape is characterized by a diversified industrial base, a young and educated workforce, and a geographic position serving as a gateway between Europe and sub-Saharan Africa.
The country has set an ambitious target to double the value of its Foreign Direct Investment (FDI) to reach 4 billion dinars by 2026. This goal is part of a broader, newly adapted investment strategy designed to be more effective and responsive to shifts in the global investment map.
Central to this strategy is a focus on developing high-value sectors such as automotive, aeronautics, pharmaceuticals, the digital economy, agri-food industries, and technical textiles, signaling a clear intent to move up the value chain and attract transformative capital.
TunisianMonitorOnline (NejiMed)
