Tunisia is participating for the first time in WTM Latin America, a trade fair for industry professional that runs until Wednesday (16) in São Paulo. Tunisia aims to promote its destinations among industry professionals. A partnership with airlines will help boost visibility and drive further tourism growth.
Tunisia welcomed five thousand Brazilian tourists last year, a 30% increase compared to 2019, a benchmark year for the sector, Tunisian National Tourist Office Director Leila Tekaia for Spain Portugal, and Brazil told Brazil Arab News Agency.
She added the country aims to triple the number of Brazilian visitors and reach 15,000 travelers per year within the next ten years.
Tekaia says the number of tour operators bringing Brazilian tourists to the Arab country has been growing. Of the total visitors, about 25% arrive via cruises that sail through the Mediterranean Sea and dock at Tunisian ports. Although brief, these visits are important for introducing Tunisia as a travel destination.
In search of more visitors, the executive says the country plans to organize fam trips—familiarization trips—with Brazilian travel agents and is seeking partnerships with airlines to promote the destination.
She says the tourism office decided to participate in the fair because of Brazil’s potential in the sector and the growing flow of investments and exchange of people and services between the two countries. Additionally, the Arab country has been making efforts to promote more business in Brazil and São Paulo, including the establishment of a commercial office in the city.
TunisianMonitorOnline (NejiMed)