Liberta Reimagines the Pilgrimage with Tech and Care-Focused Services

 In a significant move to redefine the modern pilgrimage experience, Liberta Travel & Tourism has launched a comprehensive suite of innovative services for the new Umrah season. The announcement was made during a press event on Friday at the company’s elegantly renovated headquarters in Montplaisir, reinforcing its position as a leading brand in spiritual travel.

The new offerings are designed to address the practical, financial, and personal needs of pilgrims, ensuring a journey that is both spiritually fulfilling and logistically seamless.

“Every pilgrim’s journey is unique, and our mission is to remove all barriers to a focused and peaceful worship,” said a company representative during the unveiling. “These services are a direct response to the evolving needs of our guests.”

Bridging the Digital Divide: Complimentary Roaming

A standout initiative is the provision of free roaming internet for all Liberta pilgrims upon arrival in the holy sites. This service eliminates a major pain point: the high cost of international roaming, which can exceed 100 Saudi Riyals, and the hassle of securing a local SIM. Beyond cost savings, it ensures pilgrims can stay connected with family and travel companions and provides a vital tool for location tracking in case of emergencies.

Financial Flexibility with “Liberta Wallet”

Recognizing the financial planning required for pilgrimage, Liberta introduced the “Liberta Wallet,” a smart prepayment solution. This secure e-wallet allows future pilgrims to fund their trips gradually or receive contributions from sponsors, all without bank commitments or interest fees. The wallet offers real-time notifications, rewards of up to TND 500, and exclusive access to seasonal discounts.

Inclusive Care for Special Needs

In a commitment to inclusivity, Liberta’s “Umrah Care+” program provides tailored support for pilgrims with disabilities or special needs. The service includes a dedicated assistant, specialized equipment like wheelchairs and medical kits, custom itineraries, and on-site medical follow-up. The program ensures every individual can perform their rites with dignity and comfort, with constant communication and updates provided to their families back home.

Premium Comfort and Cultural Exploration

Beyond core services, Liberta is enhancing the overall journey with premium touches. The new “Liberta Lounge” offers an exclusive space for guests in select hotels in Makkah and Madinah, as well as in Tunis, providing a quiet retreat for relaxation and reflection.

For those looking to enrich their trip, an optional excursion to the scenic city of Taif has been added. The day trip includes visits to historic markets, rose factories, mountain vistas, and a cable car ride, offering a peaceful respite before returning to Makkah.

A Global Vision for the Future

Looking ahead, Liberta is developing liberta.travel, a next-generation global platform powered by AI. This digital hub will serve as a unified, secure portal for clients worldwide to explore, book, and manage their pilgrimage, setting a new standard for travel technology.

The company’s newly transformed headquarters in Montplaisir, imbued with a warm and spiritual ambiance, stands as a physical testament to this new chapter, inviting guests to experience Liberta’s upgraded vision firsthand. Through these concerted efforts, Liberta continues to blend tradition with innovation, ensuring every pilgrim’s journey is supported by uncompromising quality and care.

TunisianMonitorOnline (Douha Essafi)

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